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What's new in the merchandise world?
Our blog is about everything you want to know about Promotional Products!
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Keep an eye out for our regular blog posts about everything merchandise related! Here we keep you up-to-date with the latest and greatest from the Promotional Products world!
If you have any further questions, please don't hesitate to email us.


Summer Campaign Planning: 7 Outdoor Promotional Product Ideas to Beat the Heat This Summer
Get inspired with 7 detailed outdoor promotional product ideas for summer! From branded bottles and eco-friendly coolers to beach towels and event gear, Merchandise Up helps Australian businesses build lasting brand visibility this season.
6 min read
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5 TOP PROMOTIONAL PRODUCT TRENDS FOR THE NEW YEAR: WHAT TO EXPECT IN 2025
As we approach 2025, businesses are already looking ahead to how they can engage their audience, promote brand loyalty, and drive...
8 min read
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CREATIVE AND EFFECTIVE SEASONAL PROMOTIONAL PRODUCT IDEAS TO BOOST YOUR BRAND
We know nothing captures attention like a thoughtful, well-timed promotional gift that aligns with the season's spirit. Our clients,...
13 min read
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FROM PERSONALISED PENS TO CUSTOMISED TECH GADGETS: A COMPREHENSIVE GUIDE TO PROMOTIONAL PRODUCT CATEGORIES
In the world of marketing, promotional merchandise has long been a proven strategy to build brand awareness, increase customer...
8 min read
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10 BUDGET-FRIENDLY PROMOTIONAL PRODUCTS THAT MAKE A BIG IMPACT
In the world of marketing, finding ways to maximise your budget while achieving meaningful results is always a challenge. For many...
9 min read
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10 CREATIVE WAYS TO USE PROMOTIONAL PRODUCTS FOR BRAND AWARENESS
In an increasingly competitive market, businesses must find innovative ways to stand out and boost brand awareness. One effective...
11 min read
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INCLUSIVE MARKETING: 5 PROMOTIONAL PRODUCT TRENDS REFLECTING DIVERSITY AND REPRESENTATION IN 2024
Marketing has always been about connecting with your audience in a meaningful way, and in today's world, that means embracing diversity and representation. Inclusive marketing is not just a trend; it's a movement towards more authentic and inclusive advertising that reflects the diverse world we live in. This is especially important in the realm of promotional products , where brands have a unique opportunity to make a statement and connect with consumers on a personal level.
8 min read
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THE IMPACT OF SEASONAL TRENDS ON PROMOTIONAL PRODUCT SELECTION AND TIMING: A COMPREHENSIVE GUIDE FOR MARKETERS
In the dynamic world of marketing, understanding and leveraging seasonal trends can make or break a promotional campaign. Seasonal trends not only influence consumer behaviour but also dictate the success of promotional product selection and timing. This comprehensive guide explores the profound impact of seasonal trends on promotional strategies and provides actionable insights for marketers. In the ever-evolving landscape of marketing, the influence of seasonal trends on
5 min read
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FROM CONCEPT TO CONVERSION: HOW TO INTEGRATE PROMOTIONAL PRODUCTS INTO YOUR MARKETING CAMPAIGNS SUCCESSFULLY
In today's competitive business landscape, marketing campaigns need to be creative, engaging, and memorable to stand out from the crowd. One effective way to achieve this is by integrating promotional products into your marketing strategy. Promotional products are tangible items imprinted with a company's logo or message, designed to increase brand awareness and leave a lasting impression on recipients. When done correctly, incorporating promotional merchandise into your m
5 min read
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STRATEGIC PROMOTIONAL PRODUCTS: ENHANCING THE SUCCESS OF FUNDRAISING AND NONPROFIT CAMPAIGNS
Fundraising and nonprofit campaigns play a crucial role in supporting various social causes and making a positive impact on communities. To enhance the effectiveness of these campaigns, organisations often turn to promotional products as powerful tools for raising awareness, engaging supporters, and maximising fundraising efforts. In the realm of social impact and community-driven change, fundraising and nonprofit campaigns stand as pillars of hope, driving positive transfor
5 min read
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ELEVATING ANNIVERSARIES AND MILESTONE CELEBRATIONS WITH PERSONALISED PROMOTIONAL PRODUCTS
Milestones and anniversaries are pivotal moments in the journey of any organisation or individual. Whether it's a business reaching a significant anniversary, an employee achieving a career milestone, or a couple celebrating years of togetherness, these occasions deserve to be commemorated especially. Custom promotional products emerge as a versatile and impactful means of expressing appreciation, building brand loyalty, and creating lasting memories. In the tapestry of our
5 min read
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PROMOTIONAL PRODUCTS IN THE HEALTH AND WELLNESS INDUSTRY: A BOOMING TREND
In the ever-evolving landscape of consumer preferences, one trend that has steadfastly risen to prominence is the collective shift towards prioritising health and wellness. The 21st century has witnessed an unprecedented surge in individuals consciously embracing healthier lifestyles, driven by a heightened awareness of the importance of physical and mental well-being. This cultural shift has not only reshaped personal choices but has also created a ripple effect, transformin
4 min read
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UNVEILING SUCCESS: CHOOSING THE PERFECT PROMOTIONAL PRODUCTS FOR TRADE SHOWS AND EXHIBITIONS
In the dynamic realm of business, trade shows and exhibitions stand out as vibrant hubs where innovation meets opportunity. These events provide a platform for companies to showcase their products, engage with potential clients, and forge connections that can catalyze success. Amidst the hustle and bustle of these bustling arenas, the challenge is clear: how does a business stand out from the crowd and etch its brand into the minds of attendees? The answer lies in the art of
7 min read
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MAXIMISING BRAND EXPOSURE: USING PROMOTIONAL PRODUCTS IN GUERILLA MARKETING
In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to capture the attention of their target audience. Guerrilla marketing, with its unconventional and cost-effective strategies, has emerged as a powerful tool for brands to make a lasting impression. Among the myriad of tactics within guerrilla marketing, the utilisation of promotional products stands out as a dynamic method to maximise brand exposure. In this blog, we'll explore th
5 min read
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CREATING A BRAND EXPERIENCE: PROMOTIONAL PRODUCTS IN EVENT MARKETING
In the ever-evolving landscape of marketing, creating a memorable brand experience is key to standing out in the crowd. One powerful tool...
5 min read
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7 TIPS ON HOW TO USE PROMOTIONAL PRODUCTS EFFECTIVELY FOR MAXIMUM IMPACT
There are limitless applications for promotional products, as pointed out in our recent posts: Commercial businesses, nonprofit...
10 min read
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