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10 AUSTRALIA DAY PROMOTION IDEAS TO CELEBRATE OUR NATION WITH CUSTOM BRANDED GEAR

Australia Day is more than a public holiday. It’s a moment for us Australians to come together, celebrate our culture, and enjoy the summer sunshine with friends, family, colleagues, and customers. For Australian businesses like yours, it’s also one of the most powerful seasonal opportunities to boost brand visibility, strengthen relationships, and create meaningful connections through custom branded promotional products.

Australia Day is a moment of community, celebration, and summer sunshine, bringing Australians together across beaches, parks, workplaces, and backyard barbecues. For businesses, it is also one of the most powerful seasonal opportunities to strengthen visibility, deepen customer relationships and create meaningful connections through high-quality branded merchandise. Whether you are hosting an event, supporting a community program, rewarding your staff or launching a seasonal promotion, well-chosen Australia Day branded products can elevate your visibility and reinforce your brand’s message long after the long weekend ends.


At Merchandise Up, we help businesses across Australia turn Australia Day celebrations into lasting marketing wins with our high-quality, custom branded gear perfect for summer gatherings, beach days, and outdoor events.


Below, we explore 10 high-impact promotional product ideas for Australia Day and show how each one can help your business shine.



Australia Day promotional products including branded bucket hats, beach towels and stainless steel bottles displayed outdoors for summer marketing by Merchandise Up.


Bucket hats are an essential part of the Australian summer and a perfect match for Australia Day celebrations. Their sun protection, comfort and broad appeal make them an excellent branding vehicle for events, corporate gatherings or community programmes. A great sample product is our Organic Cotton Bucket Hat, a premium and sustainable choice that can be branded with your logo. It fits a wide audience, feels soft and breathable in the heat and offers excellent visibility at outdoor events.





Beach towels are one of the most powerful long-term promotional items available, simply because recipients keep and use them for years. With generous print areas and vibrant colour reproduction, they allow artwork to shine across beaches, pools and holiday trips. They work beautifully as corporate gifts, summer campaign inclusions or retail activation giveaways. A perfect sample from our range is the rPET Sand Free Beach Towels, which offer edge-to-edge printing and a soft, premium feel.





Hydration is a necessity during the heat of late January, making reusable water bottles a natural match for Australia Day promotions. Stainless steel and insulated designs offer premium performance, while Australian-made options reinforce local pride. They suit workplaces, events, sporting clubs and outdoor celebrations effortlessly. Your Australian-made Amos Drink Bottles (750ml) are an ideal example— durable, beautifully branded and perfect for any summer event.


👉 Discover the bottle: SKU 3868 - Amos Drink Bottles (750ml)




Stubby coolers bring instant joy to Australia Day gatherings, aligning perfectly with barbecues, picnics and summer drinks. They are lightweight, easy to transport, loved by the public and cost-effective for large-scale distribution. Their branding area is generous despite their compact size. Our Full Colour Neoprene Stubby Holders (3mm) are an excellent choice to highlight as they deliver strong print clarity and a quality feel that recipients appreciate.





Curated promotional kits are rapidly becoming one of the most popular choices for Australia Day because they create an immediate sense of unity while saving businesses time. A thoughtfully assembled pack might include a bucket hat, stainless steel water bottle, stubby cooler and cooling towel, all printed in matching brand colours. These sets work beautifully for corporate offices, retail staff, hospitality venues, volunteers and community groups.


To explore kitting options for your Australia Day promotion, reach out to us, and we’ll prepare a customised quote that reflects your preferred products, packaging and budget.


👉 Browse all products: https://www.merchandiseup.com.au



With picnics, outdoor concerts and family gatherings forming a big part of Australia Day, picnic blankets are a thoughtful and high-value choice for promotional gifting. They offer exceptional longevity, meaning your brand stays visible at beaches, parks and weekend getaways throughout the year. Our Jackson Picnic Blankets are a standout option from your range, offering practical design, durability and prominent branding that turns heads.


👉 View the blanket: SKU 1964 - Jackson Picnic Blankets




Branded sunglasses are fun, practical and universally appealing during the long Australian summer. With UV400 protection and contemporary styles, they are ideal for outdoor events, festivals, staff packs and Australia Day activations. They also pair seamlessly with other summer products for cohesive promotional sets. A perfect example from our catalogue is the Joyce Sunglasses (Bamboo), which combine comfort, environmental responsibility and stylish branding.


👉 Explore the sunglasses: SKU 1532 - Joyce Sunglasses (Bamboo)



Australia Day often includes fun runs, community sports events and fitness-focused initiatives, making cooling towels and lightweight fitness accessories highly relevant promotional items. These products are used repeatedly, keeping your brand in daily circulation while offering real value to recipients. Our Polyester Cooling Towels are soft, lightweight, and perfect for Australia Day celebrations that involve movement or heat.


👉 Check out the towel: SKU 1605 - Polyester Cooling Towels



Barbecue culture is woven deeply into Australia Day, making branded BBQ accessories one of the most memorable and context-appropriate choices. Items like aprons, tongs, mitts and serving boards not only enhance summer gatherings but also remain useful throughout the year. A great promotional product to highlight from our range is the Kinglsey Denim Bib Aprons (280gsm), which offer a large branding area and a premium feel that turns it into a long-lasting household favourite.




Australia Day is the perfect time to celebrate local craftsmanship by choosing Australian-made promotional items. These customisable products help reinforce your brand’s alignment with sustainability, community and national pride. Locally made drinkware, plantable seed gifts, reusable cups, notepads and eco packaging make excellent choices for businesses wanting to highlight their values. Our Australian Made Seed Paper Bookmarks - Medium (45mm x 140mm) are a beautiful example of an eco-focused, meaningful and 100% home-grown promotional product.



Custom Australia Day merchandise set featuring picnic blanket, eco sunglasses, cooling towel and neoprene stubby cooler for Australian business promotions.


Why Australia Day Promotions Matter for Your Brand


Australia Day offers a rare combination of high engagement, outdoor activity, community spirit and national pride, making it a powerful touchpoint for brand visibility. When your promotional products are used at beaches, parks, workplace celebrations or family gatherings, they connect your brand to positive experiences. High-quality branded merchandise also strengthens customer loyalty, supports staff culture and keeps your logo in circulation long after the public holiday. Products such as beach towels, bucket hats, drink bottles and blankets are used throughout the entire year, ensuring exceptional long-term value from a single seasonal campaign.


When selecting products, consider the season, practicality and alignment with your brand values. Items that are genuinely useful, durable and suited to summer activities are more likely to be appreciated and kept. Many businesses prefer eco-friendly, Australian-made or premium options that reflect their brand personality and values. If you need support, our team can recommend the best products based on your audience, event, message and budget.


Australia Day branded gift kits featuring custom hats, reusable water bottles and cooling towels arranged for corporate summer events by Merchandise Up.


Creating Meaningful Australia Day Promotional Products with Merchandise Up


Selecting the right promotional products is easy when you have options that align with your values, your event and your audience. At Merchandise Up, we guide you through product selection, branding techniques, eco-friendly choices and delivery timeframes to help you create a seamless and memorable Australia Day promotion. With premium products, curated kits and expert support, we make it simple to elevate your brand and celebrate the season in style.

Our mission is to help Australian businesses elevate their brand with custom-branded merchandise that is visually striking, high quality and genuinely memorable. Whether you are preparing for a large event or planning a small internal celebration, we can guide you through product selection, branding styles, production options and delivery timelines. With tailored advice and a wide range of promotional items, we make it easy for your business to create a meaningful impact this Australia Day.


🇦🇺 Explore our range: https://www.merchandiseup.com.au

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